Designation - Social Media Marketing Executive/ Online Marketing (Digital Marketing)

No. of Openings - 3

Minimum Experience 3 +Years

Job roles and responsibility

• Develops digital marketing strategy increase website visibility , leads that can pass on to Sales team
• Should be hands on experience in implementation of social media accounts like facebook, google, youtube and other channels.
• Define marketing campaigns to work on, and create campaign strategy
• Closely work with content , sales and marcom team to bring new ideas, innovation for lead generation approach
• Plans and executes all web, SEO/PPC, Marketing automation and display advertising campaigns.
• Should have idea of promoting content on various platforms and channels
• Must be aware with buyer persona identification and how to find intent based search terms for buyers
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Should have hands on experience on Paid marketing channels such as Google adwords, Bing adcenter, Linkedin Advertisement
• Should be able to handle client calls and internal calls with teams, must have good communication skills
• Should have hands on experience of following tools
• Social Media Must be 3+ years experience
• Google Adwords Must be 2+ years experience
• Bing Adcenter - Must be 2+ years experience
• Linkedin Piad Ads - Must be 2+ years experience
• Google webmaster tool - Must be 2+ years experience
• Google analytics - Must be 2+ years experience
• Google data Studio - Must be 2+ years experience
• Marketing automation (Pardot) - Must be 2+ years’ experience
• SEMRush Tool - Must be 2+ years’ experience
• Google Tag Manager - Must be 2+ years’ experience

Professional skills

• Must have experience in implementation of social media accounts like facebook, google, youtube and other channels.
• Must have handle budget campaign on monthly basis
• A proven track record of successfully handling marketing campaigns
• In-depth knowledge of all paid platform / channels
• Hands experience on making forecasting based on the budget allocation of respective campaign
• Strategic thinker with great analytical skills
• Excellent organizational and time management skills
• Good communication and presentation skills

Education Qualification

• Bachelor’s or master’s degree in marketing or a related field
• Experience in optimizing landing pages and user funnels
• Solid knowledge of Paid and organic searches
• Must have hands on experience of Paid platforms
• Good understanding on content marketing and promotion process\

Working Days - Monday to Saturday