Roles and Responsibilities

Job summary

Manage the complete marketing lifecycle aligning to the strategic business plan - developing plans to help establish the brand, promote brand awareness, allocation of resources and manage marketing initiatives around ATL, BTL, and Digital Media.

• Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
• Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the companys attendance at events, such as trade shows, conferences, and festivals.

Brand management

1. Conceptualization and execution of brand promotions

2. Ensure consistent brand messaging, visibility in all marketing efforts

3. Keep a tab on the brand perception/reputation

4. Work with agencies for outputs aligned to our core brand messaging

Media planning

1. Establish a good relationship with media houses/agencies
2. Establish good connects with PR personnel
3. Determine the apt media for the campaigns based on data
4. Negotiate prices with agencies/ vendors

MIS Reporting

1. Provide a dashboard view summary of the marketing function

2. Collate and present data on the marketing initiative budgets, ROI, Impact

Desired Candidate Profile

• Communication and negotiation skills.
• Budgeting skills.
• Ability to use various types of software, including MS Office and Adobe Creative Suite.
• Good social media skills.
• An understanding of digital advertising platforms such as Facebook, Bing and Google AdWords.
• People management and team leadership skills.
• An understanding of how to interpret data and make decisions based on data analysis.