Roles and Responsibilities:

• Online Advertising Meet your future customers where they are, with the right ad, with Facebook for Business. It's easy to design your own ad and see how well it performs.
• Funnel Marketing The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales)
• Inbound Sales begin when a lead comes from a potential customer reaching out to your organization to inquire about a product or service
• Social media Marketing Understanding different brand requirements and decoding client briefs alongside your team manager is part of your job role. Creating campaigns and campaign reports will be required of you.
• Marketing Analytics Web analytics involves analyzing web traffic, social media analytics and analyzing these numbers to reduce bounce rate and optimizing the pages for optimum results.
• Local google management (google my business)
• Website Handling Website management is also another important aspect of this role. You will need to understand how to build websites, manage landing pages and also optimize them with plug-ins, etc. with the help and guidance of your team.
• Team Management Handling 7 to 8 in house team
• Email & SMS campaigns Conceptualizing, getting the right database, designing and blasting out emailers
• Content Writing You will need to understand the basics of content writing for the company website, social media requirements, and blogs.
• Keep up-to-date with trends
• Manage marketing insights
• Plan and supervise marketing campaigns
• Look into customer relationship management (CRM)
• Website management and optimization
• Social media page optimization
• Track website traffic and other metrics
• Optimize performance of the website
• Give ideas as to how to increase ROI (returns on investment)
• Provide reports to the managing teams and clients
• Supervise and overlook marketing teams
• Pitch new ideas to the client

Desired Candidate Profile

• Basic Understanding of Microsoft Office Excel, PowerPoint, Word, etc.
• Content Writing
• Social Media awareness
• SEO skills
• Quick Learning Skills
• Adaptability

Perks and Benefits